Toyota launches the all-new Yaris 2023

 Toyota launches the all-new Yaris 2023

 Toyota today announced the launch of the all-new Toyota Yaris 2023 in the Middle East, setting new standards of elegance, power and sophistication in the compact sedan segment, and providing a driving experience that will enhance the position and attractiveness of this model in the region's markets. This long-awaited vehicle combines elegant design with the highest levels of comfort, along with the combination of quality, durability and reliability for which Toyota vehicles are known.

On this occasion, Hideyuki Kamino, Chief Engineer for the All-New Toyota Yaris 2023, said: “When we developed the all-new Toyota Yaris 2023, our goal was not only to ensure its functionality, but also to ensure that it represented the lifestyle and values ​​of our customers. The new generation of sedans adopts an elegant and powerful design style with its curved rear roof, which reflects the strength and reliability of the Toyota Yaris brand, which has won the loyalty and great interest of followers across the region. We have made every effort to make this high-quality vehicle accessible to as many customers as possible, and we hope that it will be as appealing to as many people as previous models.”

For his part, Kei Fujita, Chief Representative of Toyota Representative Office in the Middle East and Central Asia, said: “We are very pleased to launch the all-new Toyota Yaris in the Middle East, which has been greatly upgraded to provide outstanding performance and an enjoyable driving experience, while providing exceptional levels. of fuel efficiency, which is in line with Toyota's firm commitment to achieving carbon neutrality. I would like to thank our customers in the region for their continued support and valuable feedback that inspires us on our journey to innovate and produce “Best Vehicles Ever” that aims to exceed their expectations.”

With its striking interior and exterior design, a versatile passenger cabin and highly precise driving dynamics, the all-new Toyota Yaris once again strikes a balance between class-leading aesthetics and engineering. The width of the new model has also increased by 10 mm to 1,740 mm, and the length of the wheelbase has increased by 70 mm to 2,620 mm instead of 2,550 mm, while maintaining both the length and the overall height of the vehicle of 4,425 mm and 1,480 mm, respectively, making the new model The new one is more spacious compared to the current model.

The exterior appearance of the all-new Toyota Yaris 2023 is characterized by an attractive and elegant design; From the front, the vehicle features a lowered bumper, a new gloss black grille, and new LED headlights with a slim design. As for the side part of the vehicle, the curved roof at the rear contributes to clearly adding dynamic and modern aesthetic touches to it, while the streamlined rear design reflects its stability and elegance.